In other words: a healthy budget.In that regard, the worm was dead solid perfect. The challenge for the NASA brand, was to continually be viable in the public eye to harness a continued curiosity and public interest, and therefore public support. Everything is jumbled up with too many elements in a limited and confined space. Tradition becomes outdated when the logo becomes dysfunctional. That’s when NASA decided a more modern logo was in order.NASA/Time Life Pictures/Getty ImagesRichard Danne and Bruce Blackburn were hired to replace the complex meatball with a stripped-down, modernist interpretation where even the cross stroke of the A’s were removed. Then he added white N-A-S-A lettering.NASA’s meatball.In the “meatball” design, the sphere represents a planet, the stars represent space, the red chevron is a wing representing aeronautics (the latest design in hypersonic wings at the time the logo was developed), and then there is an orbiting spacecraft going around the wing.Known officially as the insignia, NASA’s round logo was not called the “meatball” until 1975. Photo by Jessie Hodge via FlickrAfter a NASA Lewis Research Center illustrator’s design was chosen for the new agency’s official seal, the head of Lewis’ Research Reports Division, James Modarelli, was asked by the executive secretary of NACA to design a logo that could be used for less formal purposes.The illustrator’s design before simplification.Mr Modarelli simplified the seal, leaving only the white stars and orbital path on a round field of blue with a red airfoil.
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